Old Bay, the seasoning company owned by McCormick, is boasting that it “broke the internet” with its new hot sauce. The product, offered first on Old Bay’s website, sold out Wednesday within an hour of launch.
Some of those lucky enough to make purchases are listing bottles online for as much as $50 a pop, almost $47 more than the suggested retail price.
The limited-edition sauce is scheduled to reach supermarkets in the next month or so.
As of last night, there were no bottles at my store. However, Wegmans is among the retailers expected to stock the product.
Alas, the arrival will be too late for wings on Superbowl Sunday.