One day I overheard a mother telling a young girl sitting in the front of the cart, “It’s marketing 101. Don’t fall for it.”
This was one smart mom. Grocery stores are filled with advertising aimed at children. With the debut of the Disney movie “Frozen II,” the aisles are stacked with products featuring Elsa, Anna and Olaf.
Wegmans is selling Frozen II ice cream cakes, Frozen II Eggos, Frozen II bananas, Frozen II bubble gum, and Frozen II Pez dispensers.
The kids sitting in the front of the carts will see it all (even if you stay away from the toys section, which displays Frozen II sticker books, Frozen II puzzles, Frozen II Play-Doh, Frozen II Uno cards, and Frozen II dolls).