Frozen II

Ad target: your child

Posted on December 15, 2019January 25, 2020 by Wegmaniacal

One day I overheard a mother telling a young girl sitting in the front of the cart, “It’s marketing 101. Don’t fall for it.” This was one smart mom. Grocery stores are filled with advertising aimed at children. With the debut of the Disney movie “Frozen II,” the aisles are stacked with products featuring Elsa,…

Upstate New Yorkers love their Wegmans, with a bond that newer customers in other parts of the East are discovering. As a customer and former employee, I share the obsession.

I launched Wegmaniacal in December 2019, to examine the cultlike following the company has developed since its founding in Rochester more than a century ago.

The site stagnated when I left Wegmans and returned to other endeavors. But with rising grocery prices, lowering environmental regulation, and pharmaceutical challenges, it’s time to resume writing here.

Much of what I have to say is positive. Nevertheless, the company is family owned and most of its operations are conducted in private. As a longtime journalist, I’ll also delve into topics Danny Wegman would prefer to keep behind closed doors.

— Laurie Bennett