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The pumpkin boom

Posted on May 16, 2020May 16, 2020 by Wegmaniacal

It’s almost June, yet one of the products we can’t seem to keep on the shelves is solid-pack pumpkin.

You’d think this would be a seasonal food unconnected to the pandemic. Predictable in November. Unsurprising at Christmas. But in lilac season?

Still, I get it. The texture, smell and taste of pumpkin spell comfort.

I’m not sure it would have occurred to me had I not watched the pumpkin shelf empty and refill day after day, but last night I made a rich, fragrant soup.

If there’s anything as reassuring as the aroma of pumpkin pie, it’s pumpkin, nutmeg, onions and curry. Add chicken stock and sauteed mushrooms, then top it off with a generous dose of cream, because you deserve it.

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About This Site

Upstate New Yorkers love their Wegmans, with a bond that newer customers in other parts of the East are discovering. As a customer and former employee, I share the obsession.

I launched Wegmaniacal in December 2019, to examine the cultlike following the company has developed since its founding in Rochester more than a century ago.

The site stagnated when I left Wegmans and returned to other endeavors. But with rising grocery prices, lowering environmental regulation, and pharmaceutical challenges, it’s time to resume writing here.

Much of what I have to say is positive. Nevertheless, the company is family owned and most of its operations are conducted in private. As a longtime journalist, I’ll also delve into topics Danny Wegman would prefer to keep behind closed doors.

— Laurie Bennett

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