The entrance to the typical Wegmans store delivers customers to a cornucopia of fresh produce. Beautiful purple eggplants, spiky pineapples, whole sections of berries and greens.
The presentation amplifies the company motto: “Food you feel good about.”
Yet increasingly, the profit center has been prepared foods.
Wegmans has managed to meld your desire for junk food with messages that appease your guilt.
Yeah, it’s a three-cheese pizza, but it has a cauliflower crust. Sure, it’s a pepperoni pizza, but it’s organic. (The frozen waffles are also organic.) The cookie dough ice cream is “light.” The chicken French meal with lemon-butter sauce is 660 calories, but it was “raised without antibiotics.”
Eat up and feel good about it. Mama Wegman says it’s OK.
TFW you walk over to Wegmans with tofu and wegetables on your mind, and then you see the meatballs and macaroni & cheese and just stand there, paralysed.
— Winter (@winterene) January 24, 2020
Be strong, Winter, be strong.
My toxic trait is I'll go to Wegmans, get a ton of groceries and buy a prepared meal on the way out
— Jaskier (@WolmaHawes) January 23, 2020
*Walking through Wegmans and a dad is walking past the frozen section with his two young daughters*
— Klara Chomicka (@Klara_C) January 27, 2020
7yo daughter: Dad, dad, dad! Do they sell ice cream here?
Father: No.